-Shahinur Islam
Videos are the most powerful tools to communicate our
messages, especially for business purposes. They keep our personal memories or
boost our own business. For that purpose, first you need to make a video,
upload it on your page, and then engage more viewers into them.
How to make a
Facebook video
Facebook videos are like regular videos and not different
from You Tube, Dailymotion or other videos. But you should upload quality
videos on your Facebook page with a purpose in mind. To do that, keep the
following points in mind:
You can use your cellphone or video camera to make a video,
which you can later edit and upload on Facebook.
Keep it short. Two minutes or shorter is best.
Make it look professional. Use tight editing and good
lighting in the video.
Have movement in the first two to three seconds. This will
draw the attention of people who have Autoplay.
Facebook has recently added a live video option. You can
also use this option to go live with some events in real time and post it on
your page.
Also, you can download online free slideshow maker or use
Facebook page “create slideshow’’ feature to make videos with still photos.
Edit your video so that you can choose a good
thumbnail.
If you have video editing software like Corel Video, Adobe
Premiere, etc., it gives you everything. You can add small clips, music or
songs you like, and then apply text, and effects. That’s it. Looks more
professional!
Note: Don’t forget to
add text, text effects, video effects, background music, or songs related to
your business topic.
How To Publish
Facebook Videos
Once your video is ready, you can go to your Facebook page
and click “upload photos/video” option. Find your video stored on
computer or flash drive. Click post. Done! Make sure your purpose is to
boost the video. Before you publish it, write the following three things:
A great title: Write a catchy title, which will grab
viewers’ attention.
Keywords: Write some keywords. It will help people find your
video through Facebook search engine.
Description: Add some additional information here to attract
views.
How to Increase Engagement On Your Facebook Page
The job is not done yet. Once you have uploaded and
published your video on your Facebook page, get ready to engage more and more
viewers into it. More viewers, more success!
8 Ways to Use
Facebook Video for More Engagement:
Inspire viewers: Inspire people by writing something,
replying to their comments, and calling for sharing it.
Educate your audience: Let people know what the video is
about, what they can learn.
Be entertaining: Add some relevant, interesting elements to
your video and also use smiley icons to reply to people’s reactions.
Create a playlist: It controls people’s views through
your videos.
Use the “Watch Video” Call-to-Action: It allows you to
draw viewers to a video on your website from your page.
Boost important videos with an Ad: It will make your video
go further. Grow your customers by targeting new audience.
Engage into the next video: Show in the last part of your
uploaded video an upcoming webinar, event, competition, discount or promotion.
Tag featured members: Tag a friend or even brand in your
video. Start typing the name of the business or friend in the “In this video”
field. Facebook will then help people find the person or brand’s profile.
Facebook
website also has some important tips to engage more people to your
video. They are as belows:
Use high-quality photos that represent your business or
products, or lifestyle images of people interacting with them
Keep your sentences short and instructive. Add a call to
action on your Boosted Posts like “shop now” or “buy today” to let people know
what you’d like them to do.
Test different photos and messages to see which ones your
audience responds to most.
Keep your creative
Refreshed.
Test which posts work best and review their performance.
Boost different posts with the same objective, but switch the photos and copy.
Post consistently
Be consistent in the quality and types of ongoing posts you
create and help your audience know what kinds of messages to expect from you.
Target your Posts
To target your page audience, the easiest way is go to the
top of your Page. Click Settings, then click Post Targeting and
Privacy and check the box.
When you’re done, select the target icon in the bottom left
corner and click Add Targeting
Target your post based on gender, interests, age, location
and more. This way, you’ll be able to see how many people your post could
potentially reach.
Click Post
Review post performance. Get a better understanding of who
the most engaged people are regularly visiting your page. Once you know who
your most engaged audience is, you can refine your Boosted Posts to appeal to
them and adjust your targeting accordingly.
Embed Facebook Videos
in Blog Posts
Facebook videos have an Embed feature available just like on
YouTube. The videos play in the blog posts and someone can also easily see all
of the comments and interaction on the post itself.
To embed Facebook video, first go to the full video
post. Click on the date stamp on the post or go into the Video tab and
select the video. Select the Embed Post link on the right sidebar.
When you click Embed Post, a box will pop up. Now you
can copy and paste the code onto a blog post or website.
